Marking a Milestone: Weimiao’s Successful Participation at IIPE 2025 in Jakarta

Introduction – A Global Gathering for Pet Enthusiasts

The Indonesia International Pet Expo (IIPE 2025), held from October 31 to November 2, 2025, marked one of the most remarkable global events in the pet industry calendar. Recognized as one of the top 10 largest and most visited pet exhibitions worldwide, this year’s edition drew an impressive crowd of nearly 100,000 visitors—a significant increase compared to last year’s 60,000 attendees. The expansion of two additional halls highlighted the event’s growing influence and international appeal.

As a proud exhibitor, Weimiao showcased its signature collection of high-end pet furniture and lifestyle innovations, reflecting the company’s commitment to quality design, comfort, and sustainability. Our booth attracted numerous international buyers, distributors, and design professionals eager to explore how Weimiao is redefining the modern pet living experience through innovation and craftsmanship.

With a focus on premium design and functional elegance, Weimiao presented an inspiring range of cat furniture, pet travel solutions, and eco-friendly products—each crafted to enhance the daily lives of pets and their owners. The exhibition served not only as a platform to display Weimiao’s creativity but also as a milestone in strengthening our brand’s global presence and connecting with partners who share our passion for modern pet lifestyle design.

Showcasing Weimiao’s Innovative Pet Furniture Line

At IIPE 2025, Weimiao proudly presented a curated collection of premium pet furniture and lifestyle products that perfectly balanced design innovation, comfort, and environmental consciousness. Each product embodies Weimiao’s mission—to create stylish, functional, and sustainable living solutions that enhance the bond between pets and their owners.

Cat Play Tower – The Ultimate Vertical Playground

The Weimiao Cat Play Tower captured the attention of visitors with its dynamic vertical design, allowing cats to climb, perch, and play freely. Every level of the tower is carefully crafted to support natural feline behaviors while ensuring maximum durability and stability. Made with eco-conscious materials and sleek aesthetics, this piece stands as a symbol of modern pet architecture—functional, elegant, and sustainable.

“Me-Cafe” Cat Condo Side Table & Cuddle-Inspired Lounge Bed

One of Weimiao’s most popular designs, the “Me-Cafe” Cat Condo Side Table, merges pet-friendly functionality with contemporary home design. Serving both as a side table and a cozy retreat for cats, it allows owners to share living spaces harmoniously with their pets. Alongside it, the Cuddle-Inspired Lounge Bed offers an inviting haven for cats to rest, designed with soft contours and premium textures that combine comfort and elegance.

Cat Chaise Lounge – Chocolate & Iceberg Series

The Cat Chaise Lounge Series—available in Chocolate and Iceberg tones—brought a new definition to feline luxury. Crafted with refined details and premium upholstery, these lounges provide stylish relaxation for modern cats while showcasing Weimiao’s mastery in material innovation and craftsmanship. Each piece complements various interior themes, turning any pet corner into a statement of sophistication.

Cloud-Soft Sleep Bed & Modern Pet Sofa Bed

The Cloud-Soft Sleep Bed and Modern Pet Sofa Bed highlight Weimiao’s continuous pursuit of ergonomic design and superior comfort. These products are crafted to mimic the softness of natural sleeping environments, supporting pets’ body curves and promoting deeper rest. Designed to blend effortlessly with contemporary interiors, they appeal to owners who value both functionality and modern aesthetics.

Whisker-Friendly Feeder & Travel Series

Weimiao also introduced its Whisker-Friendly Feeder, a thoughtfully designed bowl set that reduces whisker fatigue and enhances mealtime comfort. The Pet Travel Series further emphasized the brand’s focus on mobility and style:

• The “Preference” Pet Travel Tote—a Chic City Companion—is ideal for fashionable urban pet owners.

• The “Meow Journey” Pet Travel Backpack, an Adventure-Ready Carrier, offers comfort and ventilation for pets on the go.Both designs reflect Weimiao’s commitment to creating functional yet stylish travel essentials that make every journey enjoyable for both pets and their humans.

2025 New Launch – ReNew Cat Scratching Board “Eco-Smart Scratch Station”

A highlight of IIPE 2025 was the unveiling of Weimiao’s latest innovation: the ReNew Cat Scratching Board “Eco-Smart Scratch Station.” This eco-friendly and replaceable scratch system represents a new step forward in sustainable pet product design. The modular structure allows users to replace only worn-out components, reducing waste while maintaining a fresh aesthetic. This launch underscores Weimiao’s commitment to sustainability, circular design, and responsible craftsmanship—values that continue to define the brand’s direction in 2025 and beyond.

Highlights from the Exhibition – Connecting with Global and Local Partners

The IIPE 2025 exhibition served as an important opportunity for Weimiao to strengthen its

international connections and expand business collaborations in the pet lifestyle industry. Throughout the three-day event, Weimiao’s booth attracted a large number of Indonesian distributors, retailers, and design professionals, all showing strong interest in the brand’s premium and eco-conscious pet furniture line.

Our team engaged in active discussions on OEM and ODM collaboration projects, highlighting Weimiao’s flexibility and expertise in delivering customized solutions that meet each partner’s market needs. Many potential partners expressed enthusiasm for co-developing region-specific product collections, recognizing Weimiao’s design capabilities, manufacturing strength, and sustainable philosophy.

The response from international visitors and local pet owners was overwhelmingly positive. Guests appreciated the aesthetic appeal, comfort, and functionality of Weimiao’s designs—especially the ReNew Cat Scratching Board “Eco-Smart Scratch Station” and Cat Chaise Lounge Series, which became the focal points of our booth. The warm feedback and enthusiastic engagement reaffirmed Weimiao’s growing influence as a trusted global brand in the premium pet lifestyle market.

Looking Ahead – Weimiao’s Vision for the Global Pet Market

As Weimiao looks toward the future, the company remains dedicated to expanding its partnerships across Southeast Asia and beyond, with a focus on building long-term relationships with distributors, retailers, and design collaborators who share our values of quality and sustainability.

Innovation remains at the heart of Weimiao’s philosophy. The team will continue to develop eco-friendly, design-driven pet furniture that reflects modern living trends and environmental awareness. Each product aims to blend seamlessly into human spaces while providing comfort and enrichment for pets.

Above all, Weimiao is committed to enhancing the emotional bond between pets and their owners through thoughtful design. By combining craftsmanship, creativity, and care for the planet, Weimiao seeks to inspire a new standard for responsible and stylish pet living worldwide.

Conclusion

The participation of Weimiao in IIPE 2025 marks a significant milestone in the company’s journey of global growth and innovation. The event not only showcased Weimiao’s design excellence but also strengthened valuable partnerships and opened new opportunities for collaboration across the international pet industry.

Weimiao extends its heartfelt gratitude to all partners, visitors, and supporters who visited our booth and shared in our passion for modern pet living. Your encouragement motivates us to continue creating meaningful, sustainable, and beautifully designed pet furniture that elevates everyday life.

Looking ahead, Weimiao will continue to explore new frontiers in design and sustainability, and we look forward to meeting our global partners again in future exhibitions—with more creative ideas, more sustainable materials, and more inspiring innovations for pets and their humans.